268: Decoding Greatness with Ron Friedman

"For generations, we’ve been taught there are two ways to succeed—either from talent or practice." My guest today, Ron Friedman, shares a powerful third path: reverse engineering. In this conversation you will learn how to unpack others' success to spark breakthrough ideas of your own, with an original twist.

More About Ron: Ron Friedman is an award-winning social psychologist who specializes in human motivation. His first book, The Best Place to Work, was named an Inc. Magazine Best Business Book of the Year. His new book, *Decoding Greatness: How the Best in the World Reverse Engineer Success,* was selected by Amazon's editors as one of this year's best non-fiction books.

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