"It's not enough to have a good solution. Buzzed-about businesses have a good solution draped in a total experience that excites, delights and surprises the customer."
—John Jantsch, author of The Referral Engine and Duct Tape Marketing
There a few classic books—and business concepts—that I declare must-reads for every solopreneur and side-hustler I work with, and The Referral Engine is one of them. Especially if you're someone who bristles at so much of the online marketing tactics out there like I do, referrals are one of the best ways to get new clients. There is already a foundation of trust established with the incoming client, and it means that you exceeded expectations enough for the referring client to authentically spread the word about your services. In this week's show, business master-thinker John Jantsch and I dive into exactly how to create delightful experiences and systems that will make referrals a key part of your business, not just a happy accident.
More About John Jantsch
John Jantsch has been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. John Jantsch is a marketing consultant, speaker and best selling author. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
John recently published his latest book SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.
Topics We Cover
Systematizing the process of referrals
Doing something unexpected forces people to talk about you in positive ways
Social media is the easiest way to be able to share your referrals
Educating your referral sources help make the perfect client
Start planting the seed of referrals with your clients from the beginning
Overcoming self-doubt to be able to ask for referrals from others
Core talkable differences: be unique enough that they know and want to talk about it
Asking for referrals on a day-to-day basis
Simplifying the marketing system to help most businesses in a profitable way
Design with community in mind
Resources Mentioned
Previous Pivot Podcast: Surge: How to Spot (And Ride) Trend Waves
John's Books:
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
The Referral Engine: Teaching Your Business to Market Itself
Check out other episodes of the Pivot Podcast here. Be sure to subscribe wherever you listen, and if you enjoy the show I would be very grateful for a rating and/or review! Sign-up for my weekly(ish) #PivotList newsletter to receive curated round-ups of what I’m reading, watching, listening to, and new tools I’m geeking out on.
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Happy summer, friends! I’m taking a short break to pause and design what’s next for the podcast content-wise. Please enjoy this series with Penney Peirce, released M/W/Fri in keeping with my latest experiment.
Penney is consistently named as a listener favorite when I get feedback notes, and after our first interview together we jokingly started naming these follow-up conversations “The Penney & Jenny Show.” Until now, these interviews were spread out over the last four years — now they’ll be bingeable as a consecutive series :)
🗣 Want to help shape what’s next? Take the listener survey if you haven’t already! http://pivotmethod.com/survey »
📝 View full show notes from this episode at http://pivotmethod.com/podcast/penney2 »
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Original air date: May 8, 2016
“At night, the soul is rejuvenating the personality. All dreams are data about our own personal process of growth and evolution.”
—Penney Peirce
Dreams. Although we often laugh them away today (if we remember them at all), many ancient and tribal cultures treated the dream world as absolutely real and worthy of our respect, an extension of the waking world. As Penney Peirce writes in Be the Dreamer, Not the Dream: A Guide to 24-Hour Consciousness (previously published as Dreams for Dummies), “Everything we do in the dream world is real; it’s just happening at other dimensions of our awareness.”
So what’s going on in that noggin’ of yours in the (hopefully) 8 hours of the day that you’re not on your feet? In today’s show we talk about the fascinating and ever-elusive subject of dreams: how to better remember and even program dreams, how to interpret them, and much more.