Hunch: How to Translate Intuition into Business Ideas with Bernadette Jiwa

"Anxiety over being more innovative leads entrepreneurs to create solutions instead of problems. But what if you could use your intuition to identify an existing problem that’s begging for a solution?”

—Bernadette Jiwa, Hunch: Turn Your Everyday Insights Into The Next Big Thing

When Bernadette Jiwa’s little book that packs a big punch, Hunch, arrived in the mail, I immediately thought, “I wish I wrote that book!” But I’m thrilled that she did, because Bernadette’s beautiful heart shines through every page as she describes tools and stories to help you transform everyday insights into big ideas that make an impact.

In this episode you’ll learn how to tap into your innate curiosity to uncover better business ideas, why distraction and external inputs are the enemies of insight, and a deeper look at the formula for uncovering your best hunches: a combination of insight (patterns and practices) and foresight (potential and predictions). 

Full show notes at


More About Bernadette

Bernadette Jiwa is a recognized global authority on business philosophy and the role of identity and story in business, innovation and marketing. She is the author of six best-selling books on marketing and brand storytelling. Bernadette advises, consults and speaks with entrepreneurs and business leaders, from startups to Fortune 500 companies, who want to do work they’re proud of and create the future they want to see. Her work takes her from Melbourne to New York (and everywhere in between).

Topics We Cover

  • The mistake most entrepreneurs make of trying to find solutions first, rather than better understanding actual problems
  • Addressing any concerns about integrating the idea of hunches and intuition into the business book arena
  • 6 steps to evaluate and improve ideas
  • The formula for hunches (insight + foresight) 
  • Why distraction and reactive modes are the enemy of insight
  • Ideas versus opportunities - how to tell the difference
  • The three qualities that help us better listen to hunches: curiosity, empathy and imagination

Podcast: Hunch with Bernadette Jiwa

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Resources Mentioned

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