48: Life is Not Scalable: On Ditching Tired Business Rules with Scott Stratten

"I don't scale. Life is not scalable. You choose where your time goes."

—Scott Stratten, keynote speaker and author of UnMarketing: Stop Marketing. Start Engaging. (Co-authored with Alison Stratten)

How do you eliminate competition? According to Scott Stratten, who earns $1 million per year in speaking fees, the answer is simple: ignore it. Be yourself, and there is no competition.

This is often easier said than done in a world where there is relentless pressure to conform, whether in business, earning a living, or even how we dress. Still, Scott says, "I'd rather be me and next to broke than be somebody else and have money."

In this week's episode we talk about how Scott relentlessly follows his own path—despite people saying he was crazy to turn down lucrative consulting gigs—all the way to earning a robust and joyful living as a keynote speaker, and making a difference for others along the way. Scott is one of the most generous, kind-hearted people I have had the great fortune of getting to know better in the last year, and it's a pleasure to bring you this week's conversation!

More About Scott Stratten

Scott Stratten is the President of UnMarketing and author of four best-selling business books. He is an expert in Viral, Social, and Authentic Marketing—It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like Pepsi, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, and Saks Fifth Avenue. He has over 180,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. 

Topics We Cover

  • Scott's story about surprising people who have hired him to speak by showing up decked out in beard, tattoos, man bun, jeans, and Doc Martins. "They will know who I am once I get off the stage."

  • Turning down gigs that require him to wear a suit

  • Principles are a matter of privilege. "I would have worn a duck costume if I didn't have other gigs booked."

  • "I never planned on being a brand." Goal to be the same person on stage, off stage and online

  • Why he doesn't bother improving on weaknesses

  • One of the biggest mistakes entrepreneurs make to bottleneck their business

  • Quality: Why he doesn't adhere to the "just ship it" mentality

  • Ditch "the rules" about content: find the optimal apex between frequency and quality

  • Why he made the bold decision in 2010 to focus solely on keynote speaking and writing, even though the demand for his consulting services was skyrocketing

  • Quashing the endless desire for more

  • Scott's response to the what's next question.

  • His biggest fear in life

  • Top 3 tips for public speaking (and bringing the house down every time)

  • His annual UnSecret Santa project for helping others in need

  • On slacktivism: "A like is not enough. If we are able to, we should do more."

  • How Scott thinks about online communities: "No one person is bigger than the group itself."

Podcast: Ditch Tired Business Rules with Scott Stratten

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Resources Mentioned

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