"The secret to predicting the future is to get better at understanding the present."
—Rohit Bhargava, Non-Obvious 2018 Edition: How to Predict Trends and Win the Future
I've always been fascinated by futurists and trend spotters (turns out the latter is a myth). How do they see trends coming before the rest of us? What are they doing to sift through the noise to extrapolate a clear signal of where things are heading? Turns out, true to the Pivot Method, that the key to predicting the future lies right under our feet: we just need to get better at understanding how to spot ideas, capture them effectively, and sift through them.
Enter this week's guest, trend curator (What's that, you ask? You'll find out!) Rohit Bhargava. I'm super excited to help us all get a jump on the new year with a conversation about how we can all become better trend curators and apply Rohit's Haystack Method: gather idea hay first, then sit down to find the needles or key themes. We also had fun diving into 7 of his 15 trends for 2018 more closely; our combined list includes: lightspeed learning, approachable luxury, human mode, touchworthy, truthing, enlightened consumption, and manufactured outrage.