11: How to Optimize for Revenue and Joy

How often do you come down with a Case of the Mondays? It can be a strange feeling to avoid your to-do list on a big project when you run your own business or side hustle: if you are the one calling the shots on schedule and strategy, shouldn’t it be energizing much more often than not?

However, for one reason or another, we often let fear and shoulds take-over (myself included) and suddenly find ourselves at a fork-in-the-road with projects we care deeply about. 

10: Behind the Book: Organizing, Writing and Gremlin-Taming

“Perfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life, and it is the main obstacle between you and a shitty first draft. I think perfectionism is based on the obsessive belief that if you run carefully enough, hitting each stepping-stone just right, you won’t have to die. The truth is that you will die anyway and that a lot of people who aren’t even looking at their feet are going to do a whole lot better than you, and have a lot more fun while they’re doing it.”

―Anne Lamott, Bird by Bird: Some Instructions on Writing and Life

9: Big News . . . We Have a Book Deal!! Behind the Proposal Process


Yes, we—there is no way this would be possible without you here reading, and for that I am grateful beyond words.

The Pivot Method will be published in hardcover by Portfolio/Penguin in early 2016, one of the top business and career imprints, and I could not be more thrilled! Their vision for the book blew me away, and I feel very lucky to be in such great hands over this next leg of the JB journey. 

8: Cyber Security for Dummies: The Least You Need to Know with Willie Jackson

Cyber crimes are increasing at a staggeringly multi-exponential rate. Ignorance about our devices and online security is no longer acceptable; cyber crimes affect over 1.5 million victims per day. That’s 18 victims per second, 556 million victims per year, and over 600,000 compromised Facebook accounts per day. [Source] The recent Sony hack was so sophisticated the FBI says it would have gotten past 90 percent of firms. This is not something we can afford to ignore, especially for those of us who run online businesses.

Today I am thrilled to introduce you to my good friend, web strategist and performance expert Willie Jackson

6: How I Work with My VA: Systems and Strategy

For those of you considering hiring a virtual assistant in 2014, I cannot recommend it highly enough — this is easily one of the best things I did for my life and business last year. And yet, control freak that I am, I did not go down without a fight!

For YEARS I had read all the books (4-hour Work Week chief among them), and knew the importance of delegating and not being a bottleneck. But each time I tried to move forward with hiring someone, I got overwhelmed, discouraged and gave up. Who to hire? US or overseas? What should I delegate? How do I do it efficiently? Can I trust them?  

Thankfully I gave it another go by hiring someone in October, and I’ve been hooked ever since. After just four days of working together, she became indispensable to my daily workflow.